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Humanising brands. Incisive marketing.

Registered as BNM Ltd.

ABOUT ME

HELPING BUSINESS LEADERS TO 

BUILD and  FUTURE

PROOF THEIR

BRANDS

With a career journey spanning three decades and multiple sectors, I have delivered successful small to large-scale brand transformation programs for a number of brands across numerous geographies.

I have experience of multi-nationals (Electrolux, Newell Brands, Coty, Unilever), start-ups and growth-stage companies (e.g. optical, social enterprise, luxury goods, food), and the charity sector (Ramblers) - so I understand a range of business cultures, their dynamics, and the different challenges they can present.

I love working with brands that have truly immersive customer experience potential, and with entrepreneurial, agile leadership teams.

 

Get in touch if you're looking to give your brand(s) and people wings. I relish the challenge of helping brands and companies keen to lift their game! 

 

 

Grow

Helping teams grow the value of their brand(s).

 

Balancing the challenge of short-term profit generation with longer-term value creation.​

Inspire

Inspiring and guiding teams to make their marketing laser sharp.

 

Aligning marketing plans to business goals while prioritising and focusing marketing efforts.

Transform

Developing and transforming marketing teams.

 

Ensuring the right team structure and skills to deliver strong and effective plans.

 

TESTIMONIALS

“James is a director with outstanding analytical skills and a clear view of what he wishes to achieve. With his support we repositioned the AEG brand both in the trade partner's and consumer's eyes. James drove the organisation with high emphatic skills and managed to always deliver ahead of expectations. I recommend James fully."

"James proved to have a very strong sense of Marketing Planning and execution based on strategic intent balanced with challenges in the market. In other words; strong conceptually and with a drive to go for results. He has proven to consistently have the consumer in focus whilst not neglecting the retail dimension, something that is essential in our trade."

Martin Hedstrom / VP Product Marketing / Electrolux

Lars Voekel / Chief Executive Officer / Ambibox GmbH and Vela GmbH

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